Project Arper Video Catifa Sensit
Arper is an Italian furniture designer with whom we collaborate in the communication of its high quality products. Recently, we have carried out the creative concept, design and art direction of the product catalogue and video of Catifa, its iconographic family of chairs; where we have worked a more conceptual and creative line, true to the simplicity and smartness of the brand.
This video is the first one of an audio-visual series that introduces the new family products, in this case, the Catifa Sensit range. The concept and art direction focus on showing the product, with an important technological component, in a humanized way through the use of archetypal characters that portray the product’s different targets. And all performed with a contemporary rhythm and sense of humour.
Filming by Marcel Juan
Product design by Lievore Altherr