Project Poster and Campaign Fiestas de la Mercè'10
Client Ajuntament de Barcelona
The design of the campaign for the 2010 La Mercè festivities is dedicated to all Barcelona residents. Each of the letters that make up the logo on the posters and other means of communication was designed by one of the 32 people selected, all of them well-known figures from very different areas linked to the city of Barcelona: plastic artists, restaurateurs, sportspeople or former stars from El Molino. The result is a huge range of different logos that reinforce the idea that La Mercè is a celebration for everyone.