Project Galería Toni Tàpies identity
Client Galería Toni Tàpies

The new identity for Toni Tàpies Gallery stems from a reference to its former identity. It goes back to the original Helvetica typeface and turns it into a graphical code to feature on all applications. Within this identity all the information has the same importance, the same size and weight and the only hierarchical aspect is highlighting the most important parts in a different colour. Personal stationary, for example, highlights the individual name or email and generic stationary features the new website where the entire gallery collection can be seen. On the invitation cards, all the information that usually has a secondary place becomes the illustration for the pieces and the gallery loses its dominant position to stress the name of the artist in question. These criteria will also be applied to the line of catalogues.