Project Alícia identity
Client Fundació Caixa Manresa
Description

A surprising naming for a foundation that deals with the subjects of food and science gave us the idea for creating an identity based on the restless personality of an imaginary person and her graphical representation: her signature. A casting of signature by girls aged 5-12 helped us choose the one by Alicia and add other elements such as stickers or the typewriter typeface in reference to the laboratory spirit behind the project. An exercise in creative freedom backed up by Ferran Adrià, alma mater for the project.

 

Naming: Xavier Grau