Project Corporate Identity and Packaging for Delicious and Sons
Client Delicious & Sons
Delicious & Sons is a family brand of quality organic products, which brings a Mediterranean flavour to every meal.
The aim of reaching the public at large posed the challenge of finding an identity and a packaging design that conveys the idea of a quality, delicious product, which would work at both gourmet establishments and some supermarkets.
Based on the use of prints as part of the client briefing, we moved away from the classic style of these kinds of illustrations, applying them in a bolder composition, where the prints are reframed and exceed the label edges. To get a fresher and friendlier identity, and to differentiate the product range in stores and on the supermarket shelves, we worked with a palette of vivid colours, inspired by each product’s ingredients.
As for corporate identity, Delicious & Sons is made up of a symbol and a logotype in a composition that connects with the brand’s heritage, reflecting the experience, closeness and trust that are the mark of the family behind the business.
Communication is rounded off with the creation of the website www.deliciousandsons.com and very soon we wll launch the eshop.
Photography: Salva López