Project Branding and packaging for Abadal Winery
Client Roqueta Origen

The big challenge in this branding and packaging redesign project was to find a graphic concept that encompassed Abadal’s whole range of diverse wines and implemented brand storytelling.

The entire line’s design is based on the uniqueness of its origins: the wooded landscape of El Bages that surrounds the Abadal vineyards. Combining a classic and elegant typeface with illustrations of organic shapes created a graphic code that connects to the austere and local character of Abadal.