Project La Fou Celler Identity and packaging
Client Roqueta Origen
The main challenge for this packaging design and identity project for the winery was to find a form that neatly balanced the classic and contemporary at a time when the world of wines is almost certainly overdesigned. The high-end wines from this winery called for a graphic design that reflected not only quality but also strength and seriousness, in keeping with the features of the area it comes from: Terra Alta. The carefully designed typefaces (one classic font and another strong, popular one), together with the exclusive use of black and white, are the two keys to the design.
Naming: Xavier Grau