Project Sita Murt Pop Up Store identity
Client Sita Murt
The first Sita Murt Pop Up Store opened in Sitges for three months last summer. The aim was to create an identity that combined the concept of a popup store with Sita Murt’s corporate identity. The project shunned the standard graphics of the world of franchises and instead painted directly onto the walls using a hand-painted typeface in fluorescent ink. Hand-painted sketchbooks with sketches and different messages were also added.