Project SOC identity
Client Generalitat de Catalunya
The identity for SOC (Catalan Employment Service) is seen mainly in its network of offices. A positive, strongly coloured, highly recognisable identity that stands in stark contrast to the grey, bureaucratic image of the former INEM employment offices that it replaced. These new proactive centres aim to find jobs and employment and offer training. The identity also features inside the offices through signs and the general colour scheme.