Project Identity Tapas 24 Camp Nou
Client Carles Abellan

In creating the image for Carles Abellán’s third bar, we drew on the identity that had been created for the original Tapas, 24. An identity inspired on the typical style of the tapas bars that have been around forever, yet with a more contemporary feel.

Yet this time, contextualisation became extremely important: the festive, high-energy, gregarious environment of football, and particularly that of the Barça team, called for an identity with greater strength and vitality. So, we worked more intensely with illustration to create witty, amusing sketches revolving around football and tapas, while also expanding the colour range to include more vivid colours, with a considerable yet well-balanced presence of the red and blue of the FC Barcelona.

Illustration: Jaume Roure