Project La RAE sale a escena
Client Real Academia Española
Big names: four of the top theatres in Madrid, twelve leading actors and ten one-off performances of live readings of key texts in Spanish at an exceptional event backed by a prestigious organisation—the Real Academia Española (RAE).
The main aim: to communicate effectively, elegantly and originally. The second aim (after giving the brief our own twist): to make the artwork a “festival of words”. Clear words boldly stride across the poster to link the different performances together. And there’s a final homage: to punctuation marks, those (dramatic) pauses that are central to all theatre performances and, logically, much loved by the RAE.