Project Invesa packaging line
Client Invesa Internacional
The packaging line for Invesa veterinary products stems from a very simple yet somewhat radical concept: information on medical matters is serious stuff and should not be consigned to a small folded leaflet tucked away inside or banished to the back of the pack. The key question we asked ourselves was: why hide such important information for users? The great discovery behind this award-winning design was turning the raw information into a highly visible graphic code for the brand, thus boosting recognition of all the brand's products and maximising the visibility of the product name, dosage and active principles.