Project Graphic language for Chiquita
The mission was to create a lively, bright, flexible graphical language for Chiquita to apply to its wide range of means of communication, from shops to product packaging. Our idea is based on a mixture between the more informative style of newspapers and encyclopaedias and the popular language of markets and illustration. The result is a collage of information and curiosities on the ingredients of the product itself, which both educate and entertain consumers and help position Chiquita as the expert – the one who knows most about the world of fruit.
Illustration: Flavio Morais
Packaging: Luki Huber