Project Pedro García Spring Summer 2014
Client Pedro García
Made in Spain is not your usual fashion catalogue. Pedro García’s new publishing line aims to include a large amount of inspiring content. The brand’s new design champions their firm conviction that the “Made in Spain” brand is now highly valued for both quality and savoir faire.
Far removed from the usual cliches, this vision of Spain is bursting with fascinating details. The appeal of these pieces lies more in their content than their materials or fancy production. The idea is to revamp the idea of a catalogue by finding the ideal location for each collection in Spain in keeping with the inspiration behind it and adding value through different subjects and content linked to each issue. The art photography is based on work using only the objects and spaces found at each location.
Photography: Daniel Riera