Project Teatro de La Abadía - 2015-2016 communication campaign
Client Teatro de La Abadía / Corral de Comedias
The Teatro de la Abadía and the Corral de Comedias are two of the most emblematic theaters within Madrid’s social and cultural fabric.
With their passion for words, the concept for the communication campaign for the 2015-2016 season is based on maximizing the importance of the content of the works, highlighting the text and making it the star. Playing with a different typeface for each work enabled us to illustrate and influence the literary character of each while creating a lively collection of typographical illustrations.