The Barcelona Museum of Contemporary Art commissioned us to design the communication campaigns for two of its most important exhibitions of the year. With the aim of generating visual impact while maintaining the museum’s own graphic code we worked on each campaign under a conceptual focus linked to the work of each artist.
The exhibition Jaume Plensa examines a number of the artist’s lines of work beyond his most emblematic works with a strong abstract and symbolic charge.
The communication campaign seeks to highlight the fact that the exhibition focuses on a part of Plensa’s work that is unknown to many. This is why we have set it against an unknown work that is also a question: a metaphor of the fact that this is a new Plensa. The black and white trim on white background also highlights the curatorial role of the MACBA, whom this color scheme is usually attributed to.
The exhibition Melanie Smith: Farce and Artifice is the first complete retrospective devoted to this British multidisciplinary artist. Her work, eclectic and eminently conceptual, has a common denominator: the use of color as a discursive element.
The communication campaign reinforces the heterogeneity of the artist’s work and conveys the relevance of color in her creations, something that is also reflected in the curatorial aspect of the exhibition, structured through color. The interplay between images and color plans structures a playful and open graphic code that also refers to the character of Smith’s work.