Giving a human voice to an American furniture brand

  Leland | Clase bcn  

Leland is a furniture manufacturer from Grand Rapids, Michigan. While most American competitors focus their communication on the product, we have designed an identity that speaks to their craftmanship and local history, while building on the legacy of American Modernism.

  Leland | Clase bcn  

This new approach brings to life the brand strategy defined by Altherr Désile Park: a highlight of human values and tradition.

  Leland | Clase bcn  

Check the full project
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