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Seasons. A journey through Spain with Pedro García

A book celebrating 100 years of commitment and passion

Art Direction

Editorial

Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn

On the occasion of the brand’s centenary, we conceptualized, edited, and designed a book compiling fifteen years of the editorial project “Made in Spain”, created as branded content for the company. Featuring over 280 images, the publication highlights the designs in their Spanish territorial and artisanal context.

The book

Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(1/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(2/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(3/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(4/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(5/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(6/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(7/7)

The book reinforces the brand’s positioning as a project with cultural and social commitment, beyond footwear. Its layout avoids a corporate tone, combining papers and formats to create a visually engaging and fluid reading experience, where content interweaves kaleidoscopically according to thematic or visual affinities.

Art direction

Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(1/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(2/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(3/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(4/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(5/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(6/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(7/7)

Drawing from the visual archive of the “Made in Spain” editorial project—which aimed to link each product collection to a Spanish region reflecting the spirit of the season (from Cabo de Gata to Sargadelos, from Mérida to Ibiza)—we carried out an editorial exercise to construct a visual narrative from images that dialogue across double pages, connected through shape, colour, similarity, or striking contrast.

Bright Springs, Intense Summers, Rich Autumns and Deep Winters

Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(1/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(2/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(3/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(4/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(5/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(6/7)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(7/7)

The book is structured in two main chapters: the first dedicated to Autumn/Winter and the second to Spring/Summer. This division responds not only to the collection calendar but also to a visual grouping based on the colour palette of each season. In addition to these two main sections, the book includes a section dedicated to the brand’s history, contextualizing its journey and evolution over time.

Local Traditional Craftsmanship

Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(1/5)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(2/5)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(3/5)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(4/5)
Conceptualized, edited, and designed a book by Clase Bcn for Pedro García, a footwear brand based in Elda, Spain. – Clase bcn
(5/5)

The book also includes six special inserts paying tribute to artisans and craftspeople with whom the brand identifies: from the impeccable work of the former saddlers of Seville and the master silk weavers of Valencia, to contemporary designers in Barcelona and Canarian farmers who cultivate bananas on lands passed down through generations.

Creative Direction: Clase, Pedro García
Editorial Design: Clase
Photography: Daniel Riera
Printing: SYL
Retouching: La Cápsula
Texts: Adam Kershaw
Translations: Glòria Bohigas

Pedro García
Pedro García Made in Spain
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