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Tip of the week

French anthropologist and filmmaker Jean Rouch who died at the age of 86, left behind a legacy of 120 films, the majority shot in Africa. His work mixed anthropology with cinema, in what he would call Ethno-fiction, which meant it was highly revolutionary in the 1950s. He wanted to blur the antagonism between subject and observer, and therefore between fiction and documentary. Three key aspects of his work were improvisation, dialogue as a manifestation of the intercultural and fiction as an expressive mode between the real and the imaginary. He had a great influence on the directors of the Nouvelle Vague and of Cinema Verité.

Posted on 16/10/2017

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

Pomd’or claims for a new definition of luxury in the world of bathroom accessories. They make design pieces out of quality raw materials. Their vast manufacturing experience is materialised in sophisticated finishes, hardly reproduced by other industrial brands. We dived into Pomd’or’s aspirational universe to design an identity that re-connected the brand with its high-end public.

Brand identity

We represented Pomd’ors XXI century luxury in an identity of classical and modern features. The uppercase serif-logotype evokes their product’s elegant character and differentiates them from other functional brands. This way we positioned Pomd’or in the domain of high-key design, emphasised in our baseline proposal: “The beauty of craft”.

Art Direction

Materials’ reflections are usually associated with luxury. We defined Pomd’or’s art direction around this concept, to be depicted by different photographers every collection. The suggestive images we created with Salva López and Silvia Conde enhance the attributes of the accessories through conceptual environments and analogies. We also explored materials to make dreamlike abstract compositions that added an emotional dimension to the catalogues.

Catalogue

Pomd’or catalogues give a look into their exclusive universe. We worked on an editorial line that strengthened the brand’s high-end character. It featured side by side products and aspirational content: their origins as a glass factory, the details of the craft process, curiosities about premium materials, to name a few. We highlighted Eugeni Quitllet, among other top designers, for his contribution in the making of the brand’s refined beauty an object of desire.

Tip of the week

French anthropologist and filmmaker Jean Rouch who died at the age of 86, left behind a legacy of 120 films, the majority shot in Africa. His work mixed anthropology with cinema, in what he would call Ethno-fiction, which meant it was highly revolutionary in the 1950s. He wanted to blur the antagonism between subject and observer, and therefore between fiction and documentary. Three key aspects of his work were improvisation, dialogue as a manifestation of the intercultural and fiction as an expressive mode between the real and the imaginary. He had a great influence on the directors of the Nouvelle Vague and of Cinema Verité.

Posted on 16/10/2017

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.