Dreams Rewired is a 2015 film that explores the desires and anxieties of our hyper-connected society from a very particular perspective. Narrated by Tilda Swinton, the film uses archival footage from the early days of telephone to illustrate the lights and shades of a phenomenon that feels new and present, but that had to be faced by our ancestors not that long ago.
The constant evolution of Oysho’s brand positioning was the starting point for the redesign of its logotype. The brand of the Inditex group needed a more contemporary look in order to successfully integrate its new and innovative product lines.
Maintaining the basic skeleton and the original proportions of the logo was a necessity in order to preserve the brand’s essence. By setting aside the more organic details of the original typography and simplifying the edges, the letters became more forceful and incisive. This exercise in precision was undertaken in collaboration with the typographer Iñigo Jerez (extratype).
Along with the changes to the logo, a new labeling system was designed, and a secondary typeface was defined for all communication elements.
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Dreams Rewired is a 2015 film that explores the desires and anxieties of our hyper-connected society from a very particular perspective. Narrated by Tilda Swinton, the film uses archival footage from the early days of telephone to illustrate the lights and shades of a phenomenon that feels new and present, but that had to be faced by our ancestors not that long ago.
