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Tip of the week

Harry Reichenbach was a US press agent and publicist who came up with exceptional publicity stunts to advertise films and actors. The promotion of a Tarzan sequel in 1920 is among his most-spectacular actions: He hired an actor to check in at Hotel Bellclaire with the name Thomas R. Zann and a pet lion. The police and the press arrived and Mr. Zann explained to them that he was a huge Tarzan fan.

 

Further stunts went from paying an award to whom made a woman with Möbius syndrome laugh to fake kidnappings. Eventually he even received an angry letter from United States president Woodrow Wilson asking him to stop.

Posted on 10/12/2018

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

The constant evolution of Oysho’s brand positioning was the starting point for the redesign of its logotype. The brand of the Inditex group needed a more contemporary look in order to successfully integrate its new and innovative product lines.

Maintaining the basic skeleton and the original proportions of the logo was a necessity in order to preserve the brand’s essence. By setting aside the more organic details of the original typography and simplifying the edges, the letters became more forceful and incisive. This exercise in precision was undertaken in collaboration with the typographer Iñigo Jerez (extratype).

Logotype

Along with the changes to the logo, a new labeling system was designed, and a secondary typeface was defined for all communication elements.

Tip of the week

Harry Reichenbach was a US press agent and publicist who came up with exceptional publicity stunts to advertise films and actors. The promotion of a Tarzan sequel in 1920 is among his most-spectacular actions: He hired an actor to check in at Hotel Bellclaire with the name Thomas R. Zann and a pet lion. The police and the press arrived and Mr. Zann explained to them that he was a huge Tarzan fan.

 

Further stunts went from paying an award to whom made a woman with Möbius syndrome laugh to fake kidnappings. Eventually he even received an angry letter from United States president Woodrow Wilson asking him to stop.

Posted on 10/12/2018

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.