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Tip of the week

Frank Sinatra Has a Cold is a profile of Frank Sinatra written by Gay Talese for the April 1966 issue of Esquire Magazine. The article is considered not only the greatest profile of Frank Sinatra but one of the greatest celebrity profiles ever written. Talese followed Sinatra for three months without speaking a word to him, but talking to everyone around him and observing all the details surrounding the character.  The text is one of the seminal works of New Journalism and is still widely read, discussed and studied. Read it.

Posted on 18/02/2019

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

The constant evolution of Oysho’s brand positioning was the starting point for the redesign of its logotype. The brand of the Inditex group needed a more contemporary look in order to successfully integrate its new and innovative product lines.

Maintaining the basic skeleton and the original proportions of the logo was a necessity in order to preserve the brand’s essence. By setting aside the more organic details of the original typography and simplifying the edges, the letters became more forceful and incisive. This exercise in precision was undertaken in collaboration with the typographer Iñigo Jerez (extratype).

Logotype

Along with the changes to the logo, a new labeling system was designed, and a secondary typeface was defined for all communication elements.

Tip of the week

Frank Sinatra Has a Cold is a profile of Frank Sinatra written by Gay Talese for the April 1966 issue of Esquire Magazine. The article is considered not only the greatest profile of Frank Sinatra but one of the greatest celebrity profiles ever written. Talese followed Sinatra for three months without speaking a word to him, but talking to everyone around him and observing all the details surrounding the character.  The text is one of the seminal works of New Journalism and is still widely read, discussed and studied. Read it.

Posted on 18/02/2019

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.