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Tip of the week

The Pervert’s Guide to Ideology is a 2012 British documentary film written and presented by Slavoj Žižek. Directed by Sophie Fiennes, the film dissects Western ideology by examining its audiovisual culture. Žižek appears transplanted into the scenes of different cinema classics, exploring how prevailing ideologies are hidden behind dialogues, characters and stories represented. 

Posted on 18/03/2019

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

The constant evolution of Oysho’s brand positioning was the starting point for the redesign of its logotype. The brand of the Inditex group needed a more contemporary look in order to successfully integrate its new and innovative product lines.

Maintaining the basic skeleton and the original proportions of the logo was a necessity in order to preserve the brand’s essence. By setting aside the more organic details of the original typography and simplifying the edges, the letters became more forceful and incisive. This exercise in precision was undertaken in collaboration with the typographer Iñigo Jerez (extratype).

Logotype

Along with the changes to the logo, a new labeling system was designed, and a secondary typeface was defined for all communication elements.

Tip of the week

The Pervert’s Guide to Ideology is a 2012 British documentary film written and presented by Slavoj Žižek. Directed by Sophie Fiennes, the film dissects Western ideology by examining its audiovisual culture. Žižek appears transplanted into the scenes of different cinema classics, exploring how prevailing ideologies are hidden behind dialogues, characters and stories represented. 

Posted on 18/03/2019

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.