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Tip of the week

1962, Carnegie Hall, New York. The acclaimed conductor Leonard Bernstein appears on the stage. In a very unorthodox moment, he addresses the audience to explain that the Brahms No.1 Piano Concerto that is going to conduct that night does not respond to his vision. The approach of the piano soloist, Glenn Gould, is very far from the indications of the original composer, but at the same time it’s so innovative and interesting that he has decided to give up, fascinated by the talent of the Canadian musician. Listen to it.

Posted on 25/05/2020

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

 

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Selected projects

The turn of Palau de la Música Catalana towards a more digital communication has determined the strategy and the approach of the 2020/21 season campaign. That’s why we have built it around two audiovisual and interactive formats; a video and a website.

Language

The language of the season combines a classic typographic treatment with the digital work of Alba G. Corral, through which the central concept is communicated (the multiple Perspectives or sights of different audiences and artists).

Video

The video is the main piece of the campaign. It allows us to dive deeper in the central concept, as well as a wider impact in the digital field. It is a portrait of the guest artists of the season, (film director Pere Portabella, writer Irene Solà, composers Kaija Saariaho and Marc Timó and the visual artist Alba G. Corral). Palau is presented as a meeting point, playing the role of a binding force between the different profiles. We produced the piece alongside Åkerblom.

Website

Creating a website dedicated exclusively to the season, we have given Palau the capacity to share the contents that articulate its discourse, beyond the program. Since the purpose of the web is to act as a call to action, it is developed with a very visual approach, rich in composition and interactions.

Book

In such a digital context, the printed piece gains value and, in this case, allows the visual language of the season to unfold. The work of Alba G. Corral interacts with large typographic compositions. At the same time, the glossy paper of the first half of the book contrasts with the two offset papers of the program and the Hivernacle sections.

Tip of the week

1962, Carnegie Hall, New York. The acclaimed conductor Leonard Bernstein appears on the stage. In a very unorthodox moment, he addresses the audience to explain that the Brahms No.1 Piano Concerto that is going to conduct that night does not respond to his vision. The approach of the piano soloist, Glenn Gould, is very far from the indications of the original composer, but at the same time it’s so innovative and interesting that he has decided to give up, fascinated by the talent of the Canadian musician. Listen to it.

Posted on 25/05/2020

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

 

Check more tips

Selected projects