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Design and Creative Direction

Josefa Tolrà – Clase bcn
(1/3)
Josefa Tolrà – Clase bcn
(2/3)
Josefa Tolrà – Clase bcn
(3/3)
Tip of the week

Admired by artists such as Joan Brossa or Antoni Tàpies, Josefa Tolrà i Abril (Cabrils, 1880 – 1959) was a Catalan medium and self-taught artist who used to execute her works in trance. After the death of her two sons, she began to develop a drawing style that fascinated established artists due to its purity and surrealism. Her work was first exhibited at the Sala Gaspar in Barcelona in 1956 and is currently part of collections such as the Museo Reina Sofía in Madrid or Fundació Joan Brossa in Barcelona.

Posted on 23/03/2020

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

 

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Selected projects

SYL 2020

SYL 2020 – Clase bcn

Twenty is a very singular number. A double twenty is even more, so in order to wish the best for the upcoming year, we were commissioned by the printing house SYL to develop a special print piece for its regular clients. Most of them are cultural institutions, so we decided to create a visual essay on Twenty.

content editorial graphic design SYL 2020 clase bcn – Clase bcn
Cover(1/6)
content editorial graphic design SYL 2020 clase bcn – Clase bcn
20 sections of a dartboard / The Icosahedron (2/6)
content editorial graphic design SYL 2020 clase bcn – Clase bcn
Offset-printed detail(3/6)
content editorial graphic design SYL 2020 clase bcn – Clase bcn
20 circles / 20 ways of representing the number twenty(4/6)
content editorial graphic design SYL 2020 clase bcn – Clase bcn
Kuleshov effect detail(5/6)
content editorial graphic design SYL 2020 clase bcn – Clase bcn
20th page of Alice in Wonderland / 20 samples of the Kuleshov effect(6/6)

We did 20 exercises around the figure, exploring different ideas and visual languages, and printed them on paper leftovers. As a result, the final piece becomes a variety of textures and formats bound by a black thread.

content editorial graphic design SYL 2020 clase bcn – Clase bcn
Offset-printed detail(1/6)
content editorial graphic design SYL 2020 clase bcn – Clase bcn
20 papercuts rearranged / 20 eyes(2/6)
content editorial graphic design SYL 2020 clase bcn – Clase bcn
A human identity in 20 fingerprints / The 20th element of the periodic table(3/6)
content editorial graphic design SYL 2020 clase bcn – Clase bcn
20 compositions with 20 different objects / 20 frames of a sequence(4/6)
content editorial graphic design SYL 2020 clase bcn – Clase bcn
Composition detail(5/6)
content editorial graphic design SYL 2020 clase bcn – Clase bcn
20 cities that could go underwater / 20 knots(6/6)

Check also: Park, The Magazine, Pedro García, Macba

Design and Creative Direction

Josefa Tolrà – Clase bcn
(1/3)
Josefa Tolrà – Clase bcn
(2/3)
Josefa Tolrà – Clase bcn
(3/3)
Tip of the week

Admired by artists such as Joan Brossa or Antoni Tàpies, Josefa Tolrà i Abril (Cabrils, 1880 – 1959) was a Catalan medium and self-taught artist who used to execute her works in trance. After the death of her two sons, she began to develop a drawing style that fascinated established artists due to its purity and surrealism. Her work was first exhibited at the Sala Gaspar in Barcelona in 1956 and is currently part of collections such as the Museo Reina Sofía in Madrid or Fundació Joan Brossa in Barcelona.

Posted on 23/03/2020

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

 

Check more tips

Selected projects