/
Tip of the week

Elmyr was one of the best art forgers in the 20th century. After failing in his purpose of becoming a painter in the mid 40s, he started to make a living imitating œuvre of artists such as Picasso, Matisse or Modigliani. His talent, combined with a fast growing art market, allowed him to introduce more than a thousand forgeries in collections around the world in barely 30 years of activity. The irony that Elmyr used when dealing with concepts like fraud or the value of authenticity transformed his artistic frustration into a triumph over the system that rejected him.

Posted on 16/04/2018

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

Vibia is a Barcelona based company that designs, develops and produces lighting systems from an architectural perspective. The constant growth and its unique vision led the brand to a strategic repositioning, bringing it closer to their public (architecture and design professionals mainly).

Art Direction

Reaffirming the repositioning of the brand implies rethinking its visual universe. Therefore, we decided to focus on the transversal nature of Vibia: The technical nature of its development process, aligned with the cultural and aesthetic value of the product, builds an image in accordance with its personality.

Iconic

This new creative direction places the product in an undefined architectural space, almost abstract, highlighting the importance of the relationship between the light (the atmosphere), the product (the design) and the space (the architecture); the three fundamental pillars of Vibia.

Detail

The collaboration of Clase with the Cristina Ramos Atelier set design team and the photographer Salva López was key in creating images aligned with the new voice of the brand. The art direction comprises of different photographic levels, according to the wishes and needs of communication, simultaneously illustrating the balance that governs Vibia’s work: the intersection between technology and design.

Contextualised

Tip of the week

Elmyr was one of the best art forgers in the 20th century. After failing in his purpose of becoming a painter in the mid 40s, he started to make a living imitating œuvre of artists such as Picasso, Matisse or Modigliani. His talent, combined with a fast growing art market, allowed him to introduce more than a thousand forgeries in collections around the world in barely 30 years of activity. The irony that Elmyr used when dealing with concepts like fraud or the value of authenticity transformed his artistic frustration into a triumph over the system that rejected him.

Posted on 16/04/2018

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.