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Tip of the week
Moka Efti is the name of two dancing establishment in Berlin which opened in 1926 and 1929, just between the two world wars. The two spaces sumed up to 2800m2 distributed in concert and dancing halls, bars, restaurants serving exotic specialties, cafés and shops. The eclectic interior —with mirrored and marbled surfaces, waterfalls and exotic birds— reflected the euphoric spirit of a time were many social conventions were broken down and more freedom in art, literature and music was gained. Soon it became the most successful club in Berlin, serving 25.000 cups of coffee a day. Until prohibited by the Nazi regime, Ragtime, Tango, Charleston and Swing were the standard music program. Both Moka Efti sites were destroyed in 1943.

Posted on 13/05/2019

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

A close look at Enea’s chairs reveals a combination of sensible aesthetics with endurance. The brand identity we designed for this Basque furniture manufacturer –involving strategy, concept and identity design– embraced the roughness of the surroundings to reinforce their distinctive character. The foundation to start building a brand with a rich visual universe.

Awarded with:

2015 Gold Laus, art direction in photography

2015 Silver Laus, corporate identity

With the aim to add character to the brand, as well as to communicate the quality of its products, we avoided the sans-serif trend seen in other similar brands with the design of a logotype that evoked the Basque’s folk typeface. Also, the shock between the different landscapes influenced our choice for raw materials, craft finishes and a colour-scheme that ranges from a natural “greyish-blue” to bold industrial tones.

Art Direction

Together with photographer Salva López, we portrayed the chairs of Enea in contexts that reinforced their attributes. This art direction concept, born from the intention to elevate the brand’s character (its origins, authenticity and high-standards) became the central element of the identity, around which the whole communication evolved.

Catalogues

The main element in Enea’s communication are the catalogues, where all the generated content works together to reach a double goal: to present the product as good as possible and to reinforce the brand universe. The editorial approach, that includes footage about Enea’s origins, its design process, its collaborators, etc. turns this commercial element into a very attractive piece.

Stand

Together with architects Sylvain Carlet and Isern Serra we conceived and designed Enea’s stand for the 2018 Salone del Mobile. The use of areas of color to promote the product’s new color range and the work with industrial finishing materials reinforce the brand’s character, maintaining coherence with its distinct universe.

Website

Tip of the week
Moka Efti is the name of two dancing establishment in Berlin which opened in 1926 and 1929, just between the two world wars. The two spaces sumed up to 2800m2 distributed in concert and dancing halls, bars, restaurants serving exotic specialties, cafés and shops. The eclectic interior —with mirrored and marbled surfaces, waterfalls and exotic birds— reflected the euphoric spirit of a time were many social conventions were broken down and more freedom in art, literature and music was gained. Soon it became the most successful club in Berlin, serving 25.000 cups of coffee a day. Until prohibited by the Nazi regime, Ragtime, Tango, Charleston and Swing were the standard music program. Both Moka Efti sites were destroyed in 1943.

Posted on 13/05/2019

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.