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Tip of the week

Walter Molino was an Italian illustrator and cartoon artist from the mid-20th century. His fame grew when he began to work for La Domenica del Corriere, the Sunday magazine of the newspaper Corriere della Sera. The tragic tone and compositional dynamism he put into play when illustrating the week’s news turned the magazine into a prized collector’s item.

Posted on 21/05/2018

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

Vibia is a Barcelona-based company that designs, develops and produces lighting systems from an architectural and spatial perspective. With ongoing growth and its own unique perspective on things, the brand was led to rethink its position to draw nearer to its public, which is mostly made up of architecture and design professionals.

Art Direction

A brand’s position depends to a large degree on its capacity to generate its own visual world. To do this, we chose to make manifest the crossover identity of Vibia, aligning the technical nature of its developmental process with the design value of its product, in order to achieve an image in tune with its personality.

Iconic

The new creative direction places the product in an undefined architectural ambience of an almost abstract nature, highlighting the vital relationship between light (the atmosphere), the product (the design) and the space (architecture), in what are the three conceptual essences of Vibia.

Detail

The collaboration of Clase with the set design team of Cristina Ramos Atelier and photographer Salva López, have been key for creating photography in consonance with the brand’s new tone. The art direction brings in various photographic strata in function of uses and communication necessities, exemplifying the balance that distinguishes the work of Vibia, at the crossroads between technology and design.

Contextualised

Tip of the week

Walter Molino was an Italian illustrator and cartoon artist from the mid-20th century. His fame grew when he began to work for La Domenica del Corriere, the Sunday magazine of the newspaper Corriere della Sera. The tragic tone and compositional dynamism he put into play when illustrating the week’s news turned the magazine into a prized collector’s item.

Posted on 21/05/2018

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.