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Tip of the week

Walter Molino was an Italian illustrator and cartoon artist from the mid-20th century. His fame grew when he began to work for La Domenica del Corriere, the Sunday magazine of the newspaper Corriere della Sera. The tragic tone and compositional dynamism he put into play when illustrating the week’s news turned the magazine into a prized collector’s item.

Posted on 21/05/2018

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

Gigi Barcelona is a creator of high-end glasses. The new identity we have created establishes the brand’s own voice in the world of fashion, sharpening its market position. The creation of a visual universe, unfolded through a new web platform, is the result of our integrated creative direction and collaboration with three different teams of photographers.

We worked with German photographers Schmott to create a chromatic and lighting code that would explain the design and materials used in each of our three collections. Still lifes and detail shots combine with abstract and experimental imagery, strengthening the brand’s relationship with the creative world.

Indefinite exteriors, dense colour grounds and very specific ideas in casting work together to distinguish the visual repertoire of David Gómez’s photography. We intervene visually over the images in each campaign: in the first, sharp, artificial shadow lines work together with the application of grain and colour tinting on black and white images.

The casting of models and styling accentuate the character of each pair of glasses photographed for the lookbook created by Barcelona studio Eskenaziencursiva.

The combination of two typographical fonts with different character gives rise to a graphic code that expresses the brand’s personality in any support, from the logo to the web.

www.gigibarcelona.com

 

Basing ourselves on the premise of creating a digital frame in service to the created content, we have designed a website where the product can be seen in all possible ways, turning it into the principal character while establishing the brand’s domain. The use of full-screen photography and the application of the graphic code work together in creating the new Gigi Barcelona online identity.

Tip of the week

Walter Molino was an Italian illustrator and cartoon artist from the mid-20th century. His fame grew when he began to work for La Domenica del Corriere, the Sunday magazine of the newspaper Corriere della Sera. The tragic tone and compositional dynamism he put into play when illustrating the week’s news turned the magazine into a prized collector’s item.

Posted on 21/05/2018

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.