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Tip of the week

Sergei Krikalev (USSR, 1958) is a Russian cosmonaut. He ranks third for the amount of time in space: a total of 803 days, but he is best known as the last soviet citizen. After departing from the USSR in 1990, he stayed in orbit much longer than expected. The political and financial issues the country was suffering kept him trapped in the MIR for more than 10 months, where he stayed watching the disintegration of his nation and talking to amateur radio fans from all over the planet. He finally landed in 1992 and returned to his hometown, by then already renamed as St Petersburg.

Posted on 17/06/2019

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

VOL is a concert venue in Barcelona’s Poblenou district. Heir to the legendary BeGood and far from aiming to be considered a nightlife venue, the new artistic direction opts for a heterogeneous offering that lies outside commercial circuits. The eclecticism of the programming and the need to communicate autonomously are the foundation upon which we have created its identity.

Naming and Logotype

VOL is a short, memorable name that is easy to pronounce in any language. Its polysemy offers a free interpretation of its meaning: it refers to a sound controller or amplifier (volume), to the action of wanting (voler in Catalan) to achieve something, and even to the act of flying (volar in Catalan), experiencing music at a higher level. The logo, simple and powerful, is designed to become an iconic element that works independently, as an adhesive, on a layer above the visual language.

Graphic System

The typographic grid and the use of a single weight present the information in an accessible way and generate a rational code over which images are superimposed. The grain of the images adds an enigmatic layer to an artistic proposal that is attractive for the possibility of discovering new music and for consolidating already familiar names.

Website

A powerful and random colorful modular system generates a contemporary code that emphasizes the eclecticism of the cultural proposal. At the same time, the information, arranged in a clear and rational way, facilitates useability and refers to the graphic system of the communication. Check the website.

Social Media

A graphic system that makes it possible for publications to be made recognizable within the feed using color bars and typography but that respects the image of the artist in question within the profile grid has been implemented.

Tip of the week

Sergei Krikalev (USSR, 1958) is a Russian cosmonaut. He ranks third for the amount of time in space: a total of 803 days, but he is best known as the last soviet citizen. After departing from the USSR in 1990, he stayed in orbit much longer than expected. The political and financial issues the country was suffering kept him trapped in the MIR for more than 10 months, where he stayed watching the disintegration of his nation and talking to amateur radio fans from all over the planet. He finally landed in 1992 and returned to his hometown, by then already renamed as St Petersburg.

Posted on 17/06/2019

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.