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Tip of the week

Dalton Trumbo was a cinema screenwriter, victim of the witch hunt promoted by senator McCarthy in the United States. He was charged by the House Un-American Activities Committee, an organism responsible of monitoring the communist influence in cinema, and incarcerated for 11 months. He won the Oscar for Roman Holiday and The brave one, movies that he had to sign under pseudonyms. Kirk Douglas was the first to include his name in the Spartacus credits, a movie Trumbo had scripted, ending with a decade of injustice.

Posted on 18/11/2019

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

 

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Selected projects

A close look at Enea’s chairs reveals a combination of sensible aesthetics with endurance. The brand identity we designed for this Basque furniture manufacturer –involving strategy, concept and identity design– embraced the roughness of the surroundings to reinforce their distinctive character. The foundation to start building a brand with a rich visual universe.

Awarded with:

2015 Gold Laus, art direction in photography

2015 Silver Laus, corporate identity

With the aim to add character to the brand, as well as to communicate the quality of its products, we avoided the sans-serif trend seen in other similar brands with the design of a logotype that evoked the Basque’s folk typeface. Also, the shock between the different landscapes influenced our choice for raw materials, craft finishes and a colour-scheme that ranges from a natural “greyish-blue” to bold industrial tones.

Art Direction

Together with photographer Salva López, we portrayed the chairs of Enea in contexts that reinforced their attributes. This art direction concept, born from the intention to elevate the brand’s character (its origins, authenticity and high-standards) became the central element of the identity, around which the whole communication evolved.

Catalogues

The main element in Enea’s communication are the catalogues, where all the generated content works together to reach a double goal: to present the product as good as possible and to reinforce the brand universe. The editorial approach, that includes footage about Enea’s origins, its design process, its collaborators, etc. turns this commercial element into a very attractive piece.

Stand

Together with architects Sylvain Carlet and Isern Serra we conceived and designed Enea’s stand for the 2018 Salone del Mobile. The use of areas of color to promote the product’s new color range and the work with industrial finishing materials reinforce the brand’s character, maintaining coherence with its distinct universe.

Website

Tip of the week

Dalton Trumbo was a cinema screenwriter, victim of the witch hunt promoted by senator McCarthy in the United States. He was charged by the House Un-American Activities Committee, an organism responsible of monitoring the communist influence in cinema, and incarcerated for 11 months. He won the Oscar for Roman Holiday and The brave one, movies that he had to sign under pseudonyms. Kirk Douglas was the first to include his name in the Spartacus credits, a movie Trumbo had scripted, ending with a decade of injustice.

Posted on 18/11/2019

 

‘Tip of the Week’ is a weekly insight
to some of the things we like.

 

Check more tips

Selected projects