“Vogadors / Architectural Rowers” is a project of Institut Ramon Llull, within the Venice Architecture Biennale, that brings together nine works of some of the most relevant Catalan and Balearic young architects. Curated by Jordi Badia and Félix Arranz, the exhibition reflects a return to the origins of contemporary Catalan architecture and to its containment.
The visual identity of the exhibition is founded on the very concept of what is presented: austere, essential and flexible. A basic and contemporary proposal characterised by the use of black and white, the treatment of the images with lines, the use of a round lettering devoid of all ornamentation and a very architecturally logical presentation of the information. The title also becomes an almost “liquid” structure that can adapt to any support to which it is applied.