The Ajuntament de Barcelona (Barcelona City Council) has multiple institutions, centers and public facilities spread all over the town. We designed a new iconic and plain system for the external identification of all these spaces so that the citizen can identify them as belonging to the city government.

What element could be more eye-catching and appropriate than a support in the shape of a B to indicate all the buildings of the Barcelona City Council? The B has always been an indisputable identifying element of the city. The corporate colour moreover makes the visual connection with this institution complete. The result is a number of unique plaques with a subdued and elaborate industrial design. We have also developed a version made out of fine materials for catalogued historic buildings.