New Video campaign for Vibia, introducing a new approach to lighting: Shaping Atmospheres.
Vibia aims to lead a new approach to lighting focused on people’s emotions, elevating interior design as a fundamental discipline for the cultivation of wellbeing.
We managed the Creative & Art Direction for a series of videos to explain this new approach to atmosphere design based on the creation of specific scenes according to the use of a space over time.
The campaign emphasizes that people are at the center of everything Vibia does; they aim to improve lives by helping professionals create better spaces for everyone to enjoy.
The campaign unfolds through two videos, each offering a unique perspective—one from the designer and the other from the user.
The first video focuses on the designer’s vision, showcasing their expertise in crafting spaces that evoke positive emotions.
The second video about the user, explores how dynamic lighting and personalized scenes evolve to meet the changing needs of a space over time.
Client: Vibia @vibialight
Creative & Art Direction: Clase @clasebcn
Production: 15L @15lfilms
Director: Alex Sardà @alexsardaff
DOP: Artur-Pol Camprubí @arturpolcamprubi
Copywriting: Bis Turnor @bissyt
Stylist: Raquel Jaroslawsky @raqueljaroslavsky
MUA: Clara Buxeda @clarabmakeup
Voiceover: Jade de Robles @jadederobles