In addition to being an extraordinary modernist building, Palau de la Música is one of the main musical auditoriums in Barcelona. Within this project we have been in charge of the design of its Corporate Identity and over the years we have developed a contemporary communication that combines tradition and future, aimed to connect to wider audiences.
Brand Identity
One of the most complex aspect of this project was to reperesent in a single brand two institutions: the auditorium of the Palau de la Música and the Orfeó Català, its owner. Inspired by its unique architecture, we created a new symbol that graphically refers to the forms of musical notation and the floral character of the modernist building, conceived as a large garden.
Video in colaboration with Åkerblom.