Clase is a multidisciplinary design studio specializing in branding and creative direction. We understand brands as cultural entities, each with its own context, history, and unique characteristics. Our role is to bring them into the present. We treat each project as a conversation, knowing that making the right decisions demands time and focus. With more than thirty years of experience, our intergenerational team combines strategic rigor and graphic precision with a reflective, contemporary perspective.

Working across strategy, design and communication, we build identities and visual systems for print, digital, and physical spaces. We collaborate with institutions and brands rooted in culture and art, architecture, design and furniture, gastronomy, fashion, and education, translating their essence into coherent visual universes with lasting cultural impact. Through close collaboration, we help our clients claim their place in the world with clarity, consistency and long-term vision.

Clase was founded 25 years ago by Claret Serrahima and is currently led by Daniel Ayuso and Sandra Parcet.
We are an international team bringing together different generations, experiences, and disciplines.