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In 2005, a simple video where Ronaldinho hits the crossbar with the ball 4 times in a row without letting it touch the floor was the first to get 1 million views on Youtube. The transcendence of this piece goes further than the sports feat (the veracity of it is still under question). The apparent spontaneity of the clip and the use of a sequence shot would become the essential elements of the viral video; a genre already considered a paradigm in today’s communication.

Posted on 09/04/2018

 

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