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The milk bottle designed by André Ricard in 1967 for Rania is one of the best examples of Spanish industrial design. Ricard modified the height of the container in order to be fit in domestic fridge shelves, incorporated a toric slot to allow weaker hands to hold it even when wet and widened the aperture of its mouth to minimize splashes. Its characteristic shape also improved the brand’s recognition in the supermarket linear without losing its essence, which was already familiar to the public.

Posted on 06/07/2020

 

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